Looking for an iZooto alternative?

At a glance

	Pusharoo	iZooto (checked Nov 12, 2026)
Free option	Unlimited, for life, no ads	Monetize plan: free for life, unlimited subscribers, up to 10 notifications daily, ads sent to your push audience with a revenue share
Paid plans	None	Not published on its pricing page (redirects to contact)
Channels	Web push	Web push, app push, Messenger push, News Hub, newsletters
Ads in notifications	Never	Part of the Monetize plan
Publisher automation	RSS-to-push, repeating campaigns, segments	Playbooks, digests and recommendations
iPhone	iOS/iPadOS 16.4+ Home Screen web apps	Check with iZooto

Sources: izooto.com/pricing (redirected to a contact page) and izooto.com/monetize-with-us, both checked Nov 12, 2026. iZooto is a trademark of its owner; we’re not affiliated.

The ad-supported model, plainly

An ad-supported push plan turns your subscriber list into ad inventory: alongside your own notifications, readers receive sponsored ones, and you share the revenue. For some publishers that’s a sensible trade. For others it erodes trust — readers subscribed for your journalism, not for third-party offers — and extra notifications raise unsubscribe rates (frequency guide).

Pusharoo never sends ads to your subscribers and never monetizes your list. If you want push revenue, sell your own sponsorships and send them as clearly labelled campaigns to readers who opted in for offers.

Where iZooto is the better fit

• You want an engagement suite — News Hub, exit-intent recommendations, newsletters and app push — from one publisher-focused vendor.
• You actively want ad revenue from your push audience and accept the reader-experience trade-off.
• You have a large newsroom and want hands-on onboarding and playbooks.

What a publisher gets with Pusharoo

Segments (website, device, language, timezone, tags, custom events, seen/inactive/joined in N days, clicked or never clicked), scheduled and repeating campaigns, drafts, automations (on subscribe, custom event, tag set, click or inactivity, with waits and “stop if event”), A/B tests (50/50 or send-the-winner), up to two action buttons, RSS-to-push, a server-to-server REST API, signed webhooks and a JavaScript API. For newsrooms, the useful pieces are RSS-to-push (automatic or drafts for an editor to approve), the Topic and TTL behaviour that keeps breaking news fresh, and segments by language and timezone. See the publisher playbook.

Switching from iZooto

Push subscriptions are tied to the VAPID key of the service that created them, so no provider can silently copy another’s list. When you switch, visitors re-subscribe to the new service: run both for a few weeks, point your prompt at the new one, and keep sending from the old one until its list shrinks (step-by-step switching guide).

Is Pusharoo right for you?

Where Pusharoo is not the right pick: it does web push only — no native app push, email, SMS or WhatsApp — and there are no ready-made store plugins or geo-location targeting. Ecommerce triggers such as cart reminders work through events you send (Pusharoo.track() or the REST API) plus an automation, which takes a little setup. iPhone and iPad subscribers need iOS/iPadOS 16.4+ and your site added to the Home Screen — that’s Apple’s rule for every provider.

Questions

Keep reading

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