Web push notification pricing, compared honestly
Most web push tools charge by subscriber count, so your bill grows exactly as your marketing works. Here are published list prices from popular services, side by side.
- Free tiers typically stop around 10,000 subscribers (OneSignal per-send, SendPulse, Webpushr).
- Paid plans are usually priced per subscriber or by subscriber bands.
- At 50,000 subscribers, published list prices range from about $29 to $219+ per month.
- Pusharoo is $0 at any list size, with every feature included.
Monthly cost at 50,000 subscribers
The details
| Service | Free plan | Paid pricing (list) | Source |
|---|---|---|---|
| Pusharoo | Everything, unlimited, for life | None — there is no paid plan | pusharoo.com |
| OneSignal | Web push to max 10,000 subscribers per send | Growth from $19/mo + $0.004 per web push subscriber | onesignal.com/pricing |
| SendPulse | Up to 10,000 subscribers | Pro: $24/mo monthly ($19.20 billed yearly) at 30,000 subscribers; adds branding removal, API, segmentation, A/B | sendpulse.com/prices/webpush |
| Webpushr | Up to 10,000 subscribers, all features | $29/mo to 50K, $49 to 100K, $99 to 150K | webpushr.com/pricing |
| Pushpad | 1-month free trial | €100/mo + €0.002 per subscriber | pushpad.xyz/pricing |
All figures are list prices from each vendor’s public pricing page on Nov 12, 2026, excluding tax and add-ons. We’re not affiliated with any of these companies; their names are trademarks of their owners. If a figure is out of date, please let us know.
What the paid tools give you
To be fair: paid platforms bundle things Pusharoo doesn’t try to do — native app push, email and SMS (OneSignal, SendPulse), enterprise SLAs (Pushpad’s 99.9% uptime SLA), large teams and long reporting histories. If you need those, the price may be worth it. If you need web push for your websites, it shouldn’t cost more every time your list grows.
Hidden costs to watch for
- Branding removal sold as an upgrade.
- Segments, scheduling or API access locked to paid plans.
- Per-website fees.
- Dormant subscriber retention limits on free plans.
- Lock-in: subscriptions tied to the vendor’s keys (see ownership).
Questions
What is the cheapest web push service?
Pusharoo is free for life with no subscriber cap. Among subscriber-priced services, published list prices at 50,000 subscribers started around $29/month on Nov 12, 2026.
Why do push services charge per subscriber?
It is a pricing choice. Browsers do not charge senders per message; providers price by list size because it tracks the value you get.
Does Pusharoo have hidden fees?
No. There are no paid tiers, add-ons or per-site fees, and no credit card is ever asked for.
Keep reading
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Free for life. No limits.
Unlimited subscribers, campaigns and automations. No badges. About five minutes to install.