PusharooLooking for a PushOwl alternative?
Brevo PushOwl is a Shopify app that bundles web push with email and SMS. Its plans meter web push by notifications per month. Here’s an honest comparison, from its Shopify App Store listing on Nov 12, 2026.
- PushOwl Free: 500 web push notifications per month; Plus $19/mo: 10k/month; Power $79/mo: 25k/month (Nov 12, 2026).
- PushOwl includes email and SMS marketing via Brevo, plus Shopify cart and restock automations on paid bundles.
- Pusharoo doesn’t meter notifications — but on Shopify it needs a Cloudflare Worker route for sw.js.
- For Shopify-native automations, PushOwl is simpler; for unmetered web push on sites you control, Pusharoo fits.
At a glance
| Pusharoo | Brevo PushOwl (Shopify App Store, Nov 12, 2026) | |
|---|---|---|
| Free plan | Unlimited subscribers and sends | 500 web push notifications/month, unlimited subscribers |
| Paid | None | Plus $19/mo (10k notifications/month), Power $79/mo (25k/month) |
| Meter | None | Notifications sent per month |
| Channels | Web push | Web push, email, SMS (Brevo) |
| Shopify install | Needs a Cloudflare Worker route for /sw.js | Native Shopify app |
| Cart / restock automations | No | Abandoned cart on Plus; browse abandonment on Power |
What a notification quota means
A quota counts messages, not people: one campaign to 2,000 subscribers uses 2,000 notifications. At 500 a month on the free plan, that’s a single small campaign. On Plus (10k/month), a 2,500-subscriber store can send about four campaigns a month. Pusharoo doesn’t count sends at all (pricing compared).
When PushOwl is the better fit
- You want a native Shopify app with one-click install.
- You want email and SMS marketing in the same tool.
- You need abandoned-cart, back-in-stock and price-drop automations tied to Shopify.
Quota maths for a growing store
| Subscribers | Campaigns/month | Notifications used | PushOwl bundle needed (list) | Pusharoo |
|---|---|---|---|---|
| 1,000 | 4 | 4,000 | Plus ($19/mo) | $0 |
| 2,500 | 4 | 10,000 | Plus ($19/mo) | $0 |
| 5,000 | 4 | 20,000 | Power ($79/mo) | $0 |
| 10,000 | 4 | 40,000 | Beyond Power — see listing | $0 |
Illustrative arithmetic using the quotas listed on the Shopify App Store (Nov 12, 2026); automations also consume notifications. Your mix will differ.
When Pusharoo is the better fit
- You want to send to your whole list as often as makes sense, with no quota.
- You run non-Shopify sites (WordPress, custom) or your Shopify domain already runs through Cloudflare.
- You want web push without bundling email/SMS you already have elsewhere.
Shopify setup details: Shopify push notifications.
Where Pusharoo is not the right pick: it does web push only — no native app push, email or SMS — and it has no cart or browse-abandonment triggers, no RSS-to-push and no built-in A/B split testing. If you need those, a paid platform may be worth it.
Questions
Is PushOwl free?
Its Shopify App Store listing shows a free Basic bundle with 500 web push notifications per month (Nov 12, 2026).
Does Pusharoo work on Shopify?
Yes, with a workaround: Shopify doesn’t allow a root sw.js, so a Cloudflare Worker route serves it from your store’s domain.
Can I use PushOwl and Pusharoo together?
Not on the same domain — only one service worker can control the site. Pick one.
Keep reading
Web push on Shopify: what works, honestly
Why Shopify blocks a root sw.js, and the workarounds that genuinely work.
The best free web push notification services, compared
Free-plan limits for popular web push tools — subscribers, sends, branding — read from each vendor’s page.
Push notifications for online stores
Flash sales, back-in-stock, price drops and retargeting — without paying for ads.
Abandoned cart push notifications, honestly explained
What cart reminders need technically, timing and copy, and which tools trigger them — honestly.
More in Choosing a tool: Choosing a push notification service for your website · Looking for a OneSignal alternative for web push? · Web push notification pricing, compared honestly · Self-hosted web push and owning your list · Looking for a PushEngage alternative? · Looking for a Webpushr alternative? · All guides
Free for life. No limits.
Unlimited subscribers, campaigns and automations. No badges. About five minutes to install.