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Choosing a tool · 9 min read

The best free web push notification services, compared

“Free” means very different things across push tools: 200 subscribers, 10,000 per send, 500 notifications a month — or no limit at all. We read every free plan from the vendor’s own pricing page on Nov 12, 2026.

Updated By the Pusharoo team
In short
  • Free plans range from 200 subscribers (PushEngage) to 10,000 per send (OneSignal) — read Nov 12, 2026.
  • Some free plans cap subscribers, others cap sends or notifications per month, others add branding.
  • Pusharoo has no paid tier at all: unlimited subscribers, campaigns, automations and websites.
  • Paid platforms still win if you need app push, email/SMS or cart triggers.

Free plans side by side (Nov 12, 2026)

ServiceFree plan (as listed by the vendor)First paid step
PusharooEverything, unlimited, for lifeNone — no paid plan
OneSignalWeb push to a maximum of 10,000 subscribers per sendGrowth from $19/mo + $0.004 per web push subscriber
WebpushrUp to 10,000 subscribers, all features$29/mo up to 50K subscribers
SendPulseUp to 10,000 subscribersPro $24/mo (monthly) at 30,000 subscribers
GravitecNotify up to 10,000; 5 automations/day; no Safari; “Powered by Gravitec.net”Paid “Fix” and Business tiers
PushAlertFree plan up to 3,000 subscribers (per its FAQ)Basic $12/mo ($10/mo billed annually)
PushEngageUp to 200 subscribers, 1 site, 30 campaigns totalBusiness $8/mo billed yearly (up to 1,000)
Brevo PushOwl (Shopify)500 web push notifications/monthPlus $19/mo (10k notifications/month)
Aimtell14-day trial, no free planBasic $49/mo up to 10,000
Firebase Cloud MessagingNo-cost delivery API (no dashboard)Stays no-cost

Sources: each vendor’s public pricing page (onesignal.com/pricing, webpushr.com/pricing, sendpulse.com/prices/webpush, gravitec.net/pricing, pushalert.co/pricing, pushengage.com/pricing, apps.shopify.com/pushowl, aimtell.com/pricing, firebase.google.com/pricing). Prices exclude tax and change often — check before deciding. We’re not affiliated with any of these companies; names are their owners’ trademarks.

How free plans limit you

Limit typeExampleWhat it means at scale
Subscriber capPushEngage 200, PushAlert 3,000, Webpushr 10,000You pay once your list passes the cap
Per-send capOneSignal 10,000 per sendBigger lists need paid plans to reach everyone
Notification quotaPushOwl 500/monthEach campaign × subscribers counts
Feature gatesGravitec: 5 automations/day, no SafariSome browsers or features are paid
BrandingGravitec “Powered by”Vendor name visible to your visitors

Which free option fits

SituationReasonable pick
Website push, any list size, no budgetPusharoo
Website + native mobile apps in one toolOneSignal
Already using SendPulse for emailSendPulse
Shopify store wanting email + push in one appBrevo PushOwl
Developer building a custom stackFirebase Cloud Messaging or standard Web Push libraries

Where Pusharoo is not the right pick: it does web push only — no native app push, email, SMS or WhatsApp — and it has no ready-made store plugins. Cart reminders work through events you send (Pusharoo.track('added_to_cart') or the REST API) plus an automation that stops on purchase, so they need a little setup rather than a one-click integration. If you want everything pre-wired for your store, a paid platform may be worth it.

Why Pusharoo can be free

Browsers’ push services don’t charge senders per message. Pusharoo runs its own standards-based sender — no Firebase project in the middle — so the marginal cost of another subscriber is tiny. That’s why there are no subscriber caps, no per-send caps and no paid tier (pricing explained).

Checklist before choosing

  • Does the service worker live on your domain (portable permission), or the vendor’s subdomain?
  • Is there a “Powered by” badge on prompts or notifications?
  • Are iPhone Home Screen subscribers supported?
  • Are segments, scheduling and automations included or paid?
  • What happens to cost when your list grows 10×?

Questions

What is the best free push notification service?

For websites, it depends on your needs. If you want no caps at all on web push, Pusharoo has no paid tier. If you need native app push too, OneSignal’s free plan is a common start.

Is OneSignal free?

OneSignal’s pricing page (read Nov 12, 2026) lists a free plan with web push to a maximum of 10,000 subscribers per send; paid Growth starts at $19/mo plus $0.004 per web push subscriber.

Are free push services safe to use?

Look for honest prompts, no ad injection, a service worker on your own domain and clear data handling. Avoid any tool that monetises your subscribers with ads.

Which push service has the best free plan?

It depends on your size and needs: compare subscriber caps, send limits, branding and features on each vendor’s page, as summarised above.

Do I need a push service at all?

You can self-host, but a service saves building subscription storage, sending, segmentation and stats.

More in Choosing a tool: Choosing a push notification service for your website · Self-hosted web push and owning your list · Looking for a PushOwl alternative? · Looking for a SendPulse web push alternative? · Looking for a Gravitec alternative? · Looking for a PushAlert alternative? · Looking for an Aimtell alternative? · Looking for an iZooto alternative? · All guides

Free for life. No limits.

Unlimited subscribers, campaigns and automations. No badges. About five minutes to install.