White-label push notifications: your brand, not ours
Visitors trust the site they’re on. Your prompt and every notification should carry your name and icon — not a vendor’s. With Pusharoo that’s the default, not an upsell.
- Notifications show the site name and icon you set — nothing else.
- The soft prompt is yours: headline, text, button labels, light and dark mode.
- No “Powered by Pusharoo” anywhere, on any plan (there’s only one plan: free).
- Agencies can run every client site from one dashboard.
What white-label means here
- Prompt: your headline (
data-title), text (data-text), buttons (data-allow,data-later) and position. - Notifications: your site name and logo, set once per website in the dashboard.
- No footprint: no badge, link or vendor logo on your pages or your visitors’ screens.
Why branding matters for opt-ins
A permission request is a trust decision. A prompt that looks like it belongs to your site — same name, same logo, a clear promise about frequency — feels like part of the experience. A third-party badge raises a quiet “who is this?” right at the moment you want a yes.
For agencies and multi-brand businesses
Add unlimited websites, each with its own name, icon, prompt copy and webhook. Segments can target one site or several. Nothing in the client’s visitor experience points back to Pusharoo.
Setting it up
- Add the website and its logo URL in the dashboard.
- Customize the prompt with data attributes (see prompt options).
- Send a test to yourself and check it on desktop and phone.
A branded-prompt checklist
- Use your square logo at 192×192 or larger so it stays crisp on Android and the iPhone lock screen.
- Headline names the benefit, not the technology: “Get first dibs on deals”, not “Enable notifications”.
- Promise a frequency (“1–2 a week”) and keep it.
- Keep “Not now” as visible as “Allow”. Trust beats a trick.
- Check the prompt in light and dark mode, and on a narrow phone in portrait and landscape.
White-label vs. “remove branding” upgrades
Many services include a vendor badge on free plans and sell its removal. Others show the vendor’s domain inside the permission flow. Pusharoo’s service worker runs on your domain and the browser’s permission dialog names your site, so there’s nothing to remove. Compare plans in pricing.
Questions
Is branding removal a paid upgrade?
No. Pusharoo never shows its own name to your visitors, and there is no paid plan.
Can I use different branding per website?
Yes. Each website has its own name, icon and prompt text.
Keep reading
The push opt-in prompt, done right
Two-step soft prompts, timing rules, copy that converts, and what never to do on page load.
Choosing a push notification service for your website
A no-nonsense checklist: caps, badges, gated features, ownership, iPhone, setup effort.
Push notification segmentation that actually helps
Filter by site, device, language, recency and inactivity. Six recipes you can copy.
Looking for a OneSignal alternative for web push?
Fair, dated comparison: pricing at scale, limits, branding and when OneSignal is still the better pick.
More in Features: Writing and scheduling push campaigns · Push automations: welcome series and follow-ups · Rich push notifications: images, icons and buttons · All guides
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