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Features · 5 min read

Push automations: welcome series and follow-ups

The moment someone subscribes is when they’re most interested. An automation says hello right away and follows up at the right time — while you do nothing.

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Updated By the Pusharoo team
In short
  • Pusharoo automations trigger when someone subscribes.
  • Add a welcome (0 delay) plus as many follow-ups as you like — minutes, hours or days later.
  • Pause or edit any time; each step shows sent, expired and clicked.
  • Unlimited automations, no plan gate.

A simple, effective sequence

A welcome automation timelineSubscribe at minute zero triggers a welcome message immediately, a follow-up after one day and another after seven days.Subscribes · 0 min🎉 Thanks for subscribing!Follow-up · +1 day⭐ Our most-loved picksNudge · +7 days🎁 A little something for you…add as many steps as you likeA welcome automation timelineSubscribe at minute zero triggers a welcome message immediately, a follow-up after one day and another after seven days.Subscribes · 0 min🎉 Thanks for subscribing!Follow-up · +1 day⭐ Our most-loved picksNudge · +7 days🎁 A little something for you
Triggered by a new subscription. Pause or edit the sequence any time.
  1. Welcome (immediately) — confirm they’re in and what to expect.
  2. Day 1 — your best content or bestsellers.
  3. Day 7 — a small thank-you: an offer, a guide, early access.

Welcome copy that sets expectations

nowYou’re in! 🎉We’ll ping you about deals 1–2× a week. Tap to see this week’s picks.

A welcome also proves delivery works on that device — a useful test for you.

Rules of thumb

  • Keep sequences short: three to five steps.
  • Every step needs a link worth tapping.
  • Don’t stack an automation step and a big campaign on the same hour.
  • Review click rates per step after a few weeks and cut the weakest.

Beyond the welcome series

Need other triggers (an order, a form, a cart)? Use webhooks and the JavaScript API to connect Pusharoo to your own systems, and pair with segments like “joined in the last 7 days”.

Sequences by site type

SiteWelcomeDay 1–3Day 7+
Online store“You’re in — here’s what’s new”BestsellersSmall subscriber-only offer
Blog / publisher“Thanks! Start with our top 3 posts”Most-read articleNewsletter or series
SaaS / app“Notifications are on”Getting-started tipFeature you’re proud of
Local business“Thanks for following”Hours, booking linkSeasonal special

How to judge an automation

Look at click-through per step. If a step’s clicks fall well below your campaign average, rewrite it or remove it. Expired counts tell you how many subscriptions died between steps — usually small for short sequences.

Questions

What triggers a Pusharoo automation?

A new subscription. You can add a welcome message and any number of timed follow-ups.

Can I pause an automation?

Yes. Pause or edit any time from the dashboard.

Writing and scheduling push campaigns

Copy length, images, links, timing, frequency and how to read your stats.

Push notification segmentation that actually helps

Filter by site, device, language, recency and inactivity. Six recipes you can copy.

Push notifications for online stores

Flash sales, back-in-stock, price drops and retargeting — without paying for ads.

The push opt-in prompt, done right

Two-step soft prompts, timing rules, copy that converts, and what never to do on page load.

More in Features: White-label push notifications: your brand, not ours · Rich push notifications: images, icons and buttons · All guides

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