PusharooWeb push notifications for agencies
Agencies manage dozens of sites on different platforms. A push service with unlimited websites, no per-subscriber bill and no vendor badge makes it easy to add push to every client.
- Pusharoo has no limits on websites or subscribers, so adding a client costs nothing.
- Every prompt and notification uses the client’s name and icon — no Pusharoo badge.
- Setup is the same two files on most platforms; hosted builders need a workaround.
- Report clicks and UTM-tagged sessions monthly, and set honest iPhone expectations.
Why push fits agency retainers
- It’s a measurable retention channel clients rarely have.
- Setup is fast and repeatable across sites.
- Campaigns are short, so production effort per month is small.
- There’s no per-subscriber cost to pass on with Pusharoo.
Rolling out across client sites
| Client platform | Approach |
|---|---|
| WordPress / WooCommerce | Upload sw.js to root, add snippet (guide) |
| Custom / static / Laravel / Next.js | Two files (docs) |
| Magento | pub/ folder + HTML Head (guide) |
| Shopify | Cloudflare Worker route (guide) |
| Wix / Squarespace / Webflow | Subdomain or proxy (options) |
Client branding
Add each site with the client’s logo; the prompt headline, text and button labels are editable, and nothing mentions Pusharoo (white-label). The browser’s own dialog names the client’s domain because sw.js lives there.
Monthly client reporting
- New subscribers and current list size.
- Campaigns sent, clicks and CTR (how to calculate).
- Sessions and conversions from
utm_medium=web-push(analytics). - Next month’s calendar.
A repeatable onboarding workflow
- create a free account (or use your agency account) and add the client site with its logo.
- Upload
sw.jsand add the snippet; tunedata-delayand the prompt text in the client’s voice. - Add a contextual “Get alerts” button on the client’s highest-intent page.
- Set up a three-step welcome automation (automations).
- Agree a monthly calendar of two to four campaigns.
- Add UTM tags and a webhook to the client’s CRM if they want raw events.
Pricing your push service
Because Pusharoo has no paid tier, your margin comes entirely from expertise: strategy, copywriting, segmentation and reporting. Many agencies fold push into an existing retention or content retainer rather than selling it separately. Be transparent that the tool itself is free — clients appreciate it, and it keeps the conversation on results.
Pitfalls to avoid
- Installing a second push tool on a site that already has one — only one service worker can control a scope.
- Leaving the client’s caching plugin or CDN caching
sw.js(troubleshooting). - Promising iPhone reach equal to Android — Apple’s Home Screen rule makes iOS lists grow more slowly.
- Sending the same campaign template to every client; voice matters.
Automate reporting with the API
Each client website appears in GET /api/v1/sites with its active subscriber count, and GET /api/v1/stats returns new subscribers this week plus deliveries and clicks over 30 days. A small script can turn that into a monthly PDF or a row in each client’s dashboard, so reporting takes minutes instead of screenshots.
Platform cheat-sheet for client sites
| Client platform | Install path |
|---|---|
| WordPress / WooCommerce | Root file + header snippet |
| Drupal, Joomla, PrestaShop, Magento | Root file + theme or library |
| Shopify, BigCommerce | Cloudflare Worker route if the domain is proxied; otherwise collect elsewhere |
| Wix, Squarespace, Ghost(Pro) | No root file; use a site you control |
| Custom apps (React, Vue, Rails…) | Static file in public/ + snippet in the layout |
Guides: Drupal, Joomla, PrestaShop, BigCommerce, Ghost.
Expectations to set with clients
- Lists grow with returning traffic; brand-new sites grow slowly.
- iPhone subscribers need Add to Home Screen, so mobile-heavy audiences grow more slowly on iOS.
- Switching from another push tool usually means re-subscribing (why).
- Push complements email; it doesn’t replace it.
Questions
Can I manage many client websites in one Pusharoo account?
Yes. There’s no limit on websites, and each site has its own key, branding, subscriber list and stats.
Will clients see Pusharoo branding?
Their visitors won’t. Prompts and notifications use each client’s name and icon, with no “Powered by” badge.
Can I charge clients for push management?
That’s between you and your clients. Pusharoo itself is free, so any fee is for your strategy, copy and reporting.
Can agencies manage several clients in Pusharoo?
Yes: add each client site as its own website and keep campaigns and segments separate.
Who should own the account?
Ideally the client, so the subscriber list and keys stay with the business if the agency changes. Agree access and handover in your contract.
Keep reading
White-label push notifications: your brand, not ours
Your name, icon and words on every prompt and notification. No “Powered by” badge.
Choosing a push notification service for your website
A no-nonsense checklist: caps, badges, gated features, ownership, iPhone, setup effort.
Push notification analytics that actually answer questions
Campaign stats, UTM tags, browser events and click webhooks — and the handful of metrics worth watching.
Web push for WordPress and WooCommerce
Upload sw.js, paste one line, exclude it from caching. Works with WooCommerce too.
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Free for life. No limits.
Unlimited subscribers, campaigns and automations. No badges. About five minutes to install.